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Welcome!
to MKT3039: AS2 E-Portfolio
In today's hyper-competitive environment, businesses need to familiarize themselves with the constant changes. Adaptation become the keys aspect which greatly contribute toward the brand prosperity. Many tactics and strategies are being introduced to generate competitive advantages.
The purpose of this e-portfolio is to demonstrate the understanding and knowledge of digital marketing, one of the powerful marketing tools that are highly relevant to today’s business environment, through the discussion of various models, frameworks and theories as well as their application on different brands.
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