top of page
Lawyer’s office

Website Checklist

As many businesses are introducing its digital presence, many of which are unable to exploits the full benefits of it. Wan (2000) suggested that the advantages of internet businesses are elusive, simply develop a company website on the internet does not always ensure the company a competitive advantage. The relationship between the website features and business objective must be established. Moreover, the purpose of the website design must align with customer interest since they possess different motivation while accessing different type of websites (Go et al., 2016).

In the digital world, website is important for every business. It is considered a part of digital marketing strategy that helps the company to deliver effective experiences across a range of platform (Chaffey and Smith, 2017). According to Velocity consultancy (2021) the benefits of websites are;

  1. Generate leads/ Increasing sale

  2. Improve brand credibility

  3. Strengthen brand awareness

  4. Improve customer experience

  5. Attract organic traffic

Widmer (2019) stated that good website must excel in both categories; form and function. For businesses, especially in the current hyper-competitive environment, it is vital to consider implementing a high standard of design quality and service quality since they are essential factors that influence customer’s trust and satisfaction which ultimately led to their repurchase intention (Zhou et al., 2009).

The website quality can be maintained and ensure that they are up to the standard by following the website checklist. Therefore, using website checklist created by logic solution (2022), Uniqlo official website will be analyzed.

Aesthetic

Uniqlo website are well organized using customer-friendly layout, color and website design

Clear objective

Uniqlo website contain the brand mission and it business purpose

Lawyer’s office
Social media channel & useful information for customer

At the bottom of Uniqlo website, useful information about the brand and social media links are present in an organized manner

Sale promotion & Website security

The website include a pop-up page that remind customer of the on-going sale. Furthermore, the lock symbol in front of the website URL indicated that the website is safe and secured 

Customer support

Customer support section are present toward the bottom of Uniqlo website

Search Engine Optimization

Uniqlo website represent high-standard SEO website by appearing as the first result in Google 

Different class and types 

The products are present in an organized types and product categories. Allowing customer to access and browse through easily

bottom of page